Keep Your Marketing Decisions Accurate.
Lag is entropy. You cannot stop it forever, but you can reset the baseline.
Use the next 7 days to clear one signal.
Pillar 1: Buyer Signals (Intent)
Reality enters through signals. Distortion here guarantees downstream drift. Signal accuracy is the baseline.
Pillar 2: Calibration
Decisions must update at buyer speed. When cadence lags, the marketing system misaligns. Calibration is the correction layer.
Pillar 3: Feedback
Assumptions must be replaced with buyer-confirmed rules. Feedback applies pressure. Without it, drift compounds.
System Law
Correct the loop, or operate on drift.