What is Feedback?
Feedback verifies whether the system interpreted the buyer correctly. No interpretation is valid without market confirmation.
If SQL → Conversion holds, the system is aligned. If it drops, the system is drifting.
Feedback is not reporting. Feedback is correction pressure.
System Rule
If conversion does not strengthen, calibration was wrong.
Feedback is the gate that exposes this.
The Two Feedback Loops.
Loop A: Short-Cycle Correction
Daily/weekly signals showing confusion, friction, or misalignment.
Action window: 48 hours.
Purpose: keep execution on the rails.
Loop B: Cycle Reset
Monthly evaluation of SQL → Conversion by segment.
Action window: 30 days.
Purpose: update the system, not the asset.
Feedback law
If feedback stalls, drift becomes the operating system.