Most GTM Marketing Aren't Broken, Just Miscalibrated.

The Structural Flaw

Marketing optimizes for reach. Sales optimizes for revenue.

Both are correct inside their vertical.

Yet, both are incompatible without a shared definition of the buyer.

That mismatch produces Marketing Lag: Activity rises. Conversion doesn’t.

This is not a leadership flaw. This is architecture.

The Systems I Build

I design GTM systems that remove Marketing Lag by enforcing three constraints:

Signals → Calibration → Feedback.

Signals define reality. Calibration aligns the definition. Feedback verifies accuracy. Everything else is unimportant.

Why Companies Bring Me In

Few marketing teams operate on buyer truth. And this is a fact.

My job is simple: restore system accuracy.

I rebuild GTM Marketing so every vertical agrees on one buyer, one definition, one truth:

the one confirmed by conversations and conversion.

This is not fractional marketing. This is system correction.

Animesh
Architect, The Buyer Flywheel