What does the Buyer Flywheel do?
It exposes GTM system failure mechanics that prevent decision updates.
Forces a system-level correction using Signals → Calibration → Feedback loop.)
It allows buyer reality to enters the system.
A Marketing Decision System that forces System-level Corrections
CMO can't move faster than the system allows them to.
We're not redefining the CMO's role with the Buyer Flywheel. We're strengthening influence by making the GTM machine respect the buyer's time.
We are the 1% who reject the MQL trap.
If you’re dealing with Marketing Lag, run the low-risk 1-1-1 ritual.
The Paradigm Shifts to Expect
Static GTM → Adaptive GTM
Quarterly strategy → Monthly calibration
Persona-based → Signal-based
Campaign output → Decision accuracy
THE BUYER FLYWHEEL.
There is only ONE principle that matters here, the only scarce resource - BUYER SIGNAL.
Everything else is secondary.
Buyer Signals ➡️ Calibration ➡️ Feedback 🔂
How to apply it to your funnel
The 1-1-1 Calibration Ritual is low-risk as it targets a single marketing gap, avoiding complex, system-wide changes.
Capture one buyer signal.
Make one small calibration.
Track one matching KPI.
Adjust. Repeat (if needed). Move SQL/CR.
My job is simple: I work at the decision layer of GTM marketing.
The Buyer Flywheel is born from over a decade in the trenches. A learning-led GTM marketing system that let's marketing match buyer speed.
Edit:
GTM is not Marketing.
It's a much wider approach that's outcome-focused and is pan-vertical.
What I Do.
