30-Day SQL Reality Calibration

SQL Reality Calibration is a 30-day, fixed-scope qualification integrity test focused on the Sales Qualified Lead (SQL) decision point.

This document outlines how SQL decisions are examined, where qualification logic commonly drifts, and how small, controlled corrections can be applied and evaluated in-cycle.

The scope is intentionally constrained to preserve signal clarity: no campaigns, no tooling changes, no attribution rebuilds, and no revenue forecasting.

The objective is to restore confidence that leads entering Sales are worth Sales time.