Frequently asked questions
(FAQs)
What is the Buyer Flywheel?
A lead velocity marketing system that uses direct buyer feedback loops to craft messaging, reduce sales friction, and speed up quality lead generation.How is it different from a marketing funnel?
Funnels chase volume. The Buyer Flywheel uses buyer input to improve every campaign, accelerating sales velocity and conversion certainty.How does buyer-powered marketing cut my sales cycle?
By diagnosing buyer friction through various feedback loops. We fix hesitation points before leads enter your CRM, shortening your sales cycle length.
Why focus on buyer input vs. just generating leads?
SaaS lead generation without buyer fit wastes time. Buyer feedback loops enhance lead quality and conversion certainty.
What is a 90-Day Velocity Sprint?
A focused lead velocity marketing tactic: diagnose friction, run messaging experiments, then deploy and track winning messages.
What results can I expect in 90 days?
We aim for: Clearer messaging, higher demo-to-deal conversion rates, fewer stalled deals, and faster B2B sales closes.
How do friction diagnosis and messaging experiments help?
They turn buyer insights into validated messaging, increasing sales velocity and cutting wasted marketing effort.
What core metrics matter?
(Examples)✅ Conversion rate (by segment)
✅ Sales cycle length (in days)
✅ # of validated insights reused this quarter
Who benefits most?
B2B SaaS SMEs with product-market fit struggling with slow closes and low lead-to-deal velocity.
How does it reduce wasted marketing?
Buyer feedback loops prevent producing ignored content and messages, focusing efforts on what drives lead velocity.
How do you systematize buyer feedback?
Through structured discovery calls and sales call analysis, tagging buyer friction themes to build a reusable insight library.
What’s “conversion certainty”?
Understanding how well your messaging fits buyers before scaling campaigns, reducing lead velocity risk.
How to operationalize buyer insights?
Feed insights into creative briefs, sales scripts, and SaaS lead generation campaigns to continuously boost velocity.
How do you validate buyer friction themes?
Run small messaging experiments to measure lift in sales velocity, then scale winners.
Best structure for messaging experiments?
Test one variable at a time—hooks, calls-to-action, or proof points—over focused samples.
How to maintain feedback loops in CRM/email?
Tag reasons for lost deals, review weekly, and adapt messaging to improve conversion rates.
Keep a decision log and track changes. You may modify a project decision log template. To learn how to, check out this article by Monday.com.
Examples of “small bet” experiments?
Sales call openers, drip email hooks, or friction-mapping quizzes, and so on.